OUR STORY

Push Athletics was founded in 2018 with a simple question:

“Why don’t we have a Zimbabwean sports brand we can wear with pride?”

The idea sparked one day in Harare after seeing local kombis decorated with global giants like Nike and Adidas. It didn’t feel right that our streets and our people were promoting brands from abroad while Zimbabwe had the passion, talent, and spirit to create its own.

From that moment, Push Athletics was born.

A brand built so Zimbabweans could wear something that represents who we are, what we stand for, and where we’re going. Something we could wear with honor, confidence, and identity.

We began in the supplement space before transitioning into gymwear in our early years. Those beginnings taught us the needs of everyday athletes, the lifters, runners, students, parents, and hustlers working to better themselves. As we listened, our vision grew wider.

Today, Push Athletics has evolved into more than a sportswear brand.

We are a lifestyle brand dedicated to promoting health, fitness, and personal growth. We create gymwear, activewear, athleisure, and performance gear built for real life on the field, in the gym, and in the daily grind.

Our mission is simple:

To empower every Zimbabwean to Take Control.

Take control of your fitness.

Take control of your life.

Take control of your journey.

Push Athletics is more than clothing.

It’s a movement.

A belief that Zimbabwe can create world class products with a proudly local spirit and stand shoulder to shoulder with the big brands.

We’re here to push Zimbabwe forward.

And we’re just getting started.